Best Tools and SEO Software for Amazon Sellers in 2025

If you're an Amazon seller, having a good product isn’t enough anymore. The competition is huge, and to stand out, you need smart tools to help you grow. These tools can boost your product’s visibility, help you find the right keywords, optimize your listings, and give you an edge over other sellers.

Let’s take a look at the best software for amazon sellers that can really make a difference in 2025.

Why Do Amazon Sellers Need These Tools?

Amazon works on its own search engine (called A9), which works differently from Google. So, regular SEO techniques don’t always work here. You need tools that are specially built for Amazon to:

• Discover trending or profitable products

• Find the best keywords that shoppers use

• Improve your product listings

• Analyze your competitors

• Manage your ads and inventory

Top Tools for Amazon Sellers in 2025

1. Helium 10

A powerful all-in-one tool. It does product research, keyword research, listing optimization, refund tracking, and more. Great for serious sellers who want to scale.

2. Jungle Scout

This is one of the most popular tools for finding winning products. It helps you see which items are in demand and which ones have low competition.

3. SellerApp

This is perfect for both SEO and PPC. You can optimize your listings and also manage your Amazon ads from one place.

4. AMZScout

An affordable and easy-to-use tool that’s great for beginners. It helps you find trending products quickly.

Best Product Research Tools for Amazon

Want to make sure your next product is a hit? Try these:

• ZonGuru – Helps you discover niche products and optimize listings

• Viral Launch – Offers deep market research and competitor analysis

• Keepa – Shows price and sales history so you can pick smartly

Top Amazon SEO Tools to Improve Rankings

Amazon SEO is all about optimizing your listings so they show up in top results. Here are the best tools:

1. Ahrefs (Amazon Keyword Tool)

Gives you keyword ideas that people are actually searching on Amazon.

2. Helium 10’s Scribbles & Frankenstein

Scribbles helps you create optimized listings, and Frankenstein processes large sets of keywords easily.

3. Keywordtool.io (Amazon tab)

Generates keyword ideas based on Amazon’s auto-suggestions.

4. SellerApp SEO Tool

Tracks how your keywords are performing and what your competitors are using.

How to Use These Tools Effectively

• Start with keyword research: Focus on buyer intent keywords—what people are actually typing in to find products

• Optimize your listings: Add those keywords naturally in your titles, bullet points, and descriptions

• Track performance: See which keywords are working, and update your listing regularly

• Use ads to boost visibility: Run ads while your SEO improves in the background

Final Thoughts

Selling on Amazon isn’t just about having a good product. You need to work smart, and these tools help you do just that. Whether you're a new seller or an experienced one, investing in the right Amazon tools can save you time and increase your profit.

Helium 10, Jungle Scout, and SellerApp are some of the top tools trusted by successful sellers in 2025.

Give them a try and take your Amazon business to the next level!